Non-Profit Communication

For this International Women’s Day March 8, I want to share with you a nice solidarity campaign created by World Food Programme to remind us that empowering women can break the cycle of hunger and poverty:

They have made an interesting images selection. In the first part of the video, they show us strong and smiling women working hard in fields and offices. However, in the second part we can see children, because public opinion considers them as the most fragile and intolerable victims and it serves the video demonstration. So this second part is oriented to women and children fragility. But in the same time we can observe that women are the ones who take care of the most vulnerable.
They combined those women and children images with written texts, really well integrated, and a melodramatic music. Through the texts, they demonstrate through numbers and percentages the main role of women in the agricultural field and more largely their major place in economy. In opposition, they tell us how women and children are vulnerable to poverty, hunger, violence and rape. WFP conclude its argumentation with this final sentence « Women: the frontline against hunger« .

Even if it’s a usual video montage in nonprofit communication, they remind us that being a woman is not an easy « job » and even if women are strong, there is still a lot to do to protect them.

And to conclude, I wish all women a happy women’s day!