Archive for mai, 2010

7 comments

Amnesty International: Ignore us, Ignore Human Rights


2010
05.23

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Posted in Print | 7 Comments »

I want to share with you a great campaign organized by Amnesty International New Zealand and created by Colenso BBDO, Auckland, New Zealand.

This is one of the best examples of prints that don’t need text to pass on a message. The visual is really strong; with people with different gender, origin and style, anyone is able find himself in it. Moreover, the scenes in the center are so violent and shocking that no one can be unaffected. Those words “Ignore Us, Ignore Human Rights” are powerful because of the repetition of “ignore” creating cause-effect logic and the link between « us » and « Human Rights » reminding what Amnesty is fighting for.  Sometimes we just forgot what would happen if they weren’t there and that we have to take action. I really like this campaign and the realization. Good job!

Source: Adsoftheworld.com

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WaterAid: Dont’ Let It Drop Campaign


2010
05.20

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Posted in campaigns | 2 Comments »

Here is a short video part of “Don’t let it drop” campaign organized by WaterAid. The aim of this International NGO is to improve access to safe water, hygiene and sanitation and give a better life to world’s poorest countries.

This campaign is linked to the Millennium Development Goals Summit in September where our world’s leaders are going to take stock of the situation. This video encourages us to sign a petition to ensure that our leaders don’t forget about their commitment to water and sanitation.

The idea and the realization are good and well related to the subject. The addition of data increase the effect. To encourage people to sign a petition, this is a good video.

3 comments

Tyrannybook by Amnesty International


2010
05.07

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Posted in Unclassified | 3 Comments »

Tyrannybook, created by Amnesty International Portugal and Leo Burnett Iberia, is a new social network in which you can keep an eye on world leaders who violate Human Rights the most.

By creating a community around this issue,  the organization not only gains visibility but also keeps people conscious of what is going on, up dated by Amnesty and users. It is a good way to give people the opportunity to discuss current issues, share point of views, become allies, etc. They also created a video to explain the concept and how to use it.

As we know, social networks are new tools in nonprofit communications strategies and this is really a good example of how to reinvent one of them by creating a community to serve an organization and a cause.

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UNICEF: child abuse campaign


2010
05.06

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Posted in Fundraising | 5 Comments »

Here is a really good campaign from UNICEF South Africa created by Y&R Johannesburg:

The interesting aspect of this campaign is that they used oppositions to make people react. For example, they opposed two perceptions of toys. You have on one side the children/toys relation; commonly they consider their toys as their own world, here to listen to their pain, secrets and even to protect them. Conversely, adults consider them like harmless objects. And we all know, as grown up, that they can’t protect children.

On the other hand, the realization reinforces this effect. We are in a child room and the toys are protecting him/her from the outside. The interesting point is that the child is in a dark bedroom, which seems to be safer than outside where there is some light. And usually we feel more secure when there is light.

In addition, we are in the same room and we are just looking at a situation, not knowing what is behind the door. Letting people imagine what may happened can be more powerful than showing abuses. So, in asking that question “If you don’t fight child abuse, who will?” they encourage people to take a decision, to act. And we know that toys won’t protect children if we don’t. This is a really good fundraising campaign! Good job!

Source: adsoftheworld