Here is a short article to share with you a new anti-drug campaign created by McCann Digital which uses the new facebook timeline: Adam Barak’s profile.
It is simple but they succeeded to use the update of a « common » tool and invent a campaign and world around. The opposition between two lives and choices is relevant, visuals are efficient and even if some may say that it is quite caricatural, the effect is there. So for me it’s a good idea!
Source: adverblog
