Monday I had the occasion to meet Vision du Monde France (World Vision France). From today March 1st to Thursday 8th of March – International Women’s Day – the NGO will put women forward during an International Women’s Week!
Contents:
- A week to help today’s girls become tomorrow’s women
- Facebook vs institutional website in an event’s communication campaign
During this week you’ll find on their facebook page differents girls’ portraits, interviews from godparents and former children who had the chance to be sponsored, articles concerning women and their roles in the world, etc. The idea is to share with people and help them understand the interest of becoming a godparent for those girls and their futur!
First of all, I like the fact that the NGO chose an event like the International Women’s Day to create a concept on such a strong base. It’s true that it’s not new, but in this case that’s smart and well adapt to their missions.
The NGO chose to launch its campaign on facebook, considering that it was the best spot. The question is why. As they truly said, institutional websites are associations’ « showcase » and for big ones, like World Vision, there are codes, editorial guidelines that can’t be rearranged for an event.
In this case, Facebook seems to be a good place to launch a campaign like this one, which targeted people at large. It allows a friendly tone and the freedom for the girly spirit that the organisation wish for the campaign.
So the use of facebook and tabs is a good way to adapt and reinvent the editorial guideline to the subject of an event or the public targeted. An editorial guideline for the facebook page has to be defined at the beginning and take into consideration those elements. It’s a great place to be closer to the public while respecting the association’s identity.
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