Another interesting use of social media for fundraising in France!
Credit Cooperatif creates a new « donor credit card »; each time you buy something with it you give 5 cents to your association in the partner list (Action Against Anger France, Aide et Action, AIDES, Fondation Energies pour le Monde, France Nature Environnement, Médecins du Monde, SOS Villages d’Enfants, Surfrider Foundation, Terre & Humanisme et Unapei).
To promote this card, they created a video posted on you tube, asking you what you can buy with 5 cents (each time someone watch it, 5 cents are donated to the associations):
As we can see we can’t buy anything with 5 cents. So this clip is a good way to convince people to be part of this adventure. Moreover, when you withdraw some cash with this card the bank gives to your association. It is also a real interesting partnership for nonprofit organisations because they gain permanent donors.
It is another intelligent use of social media in a fundraising strategy. They based their campaign on two different phenomenons: social media and a simple donor act part of our daily life. It is two major tendencies in fundraising strategies, which can let us see a real adaptation to the society evolution and the new economic context.