I want to share with you a great campaign organized by Amnesty International New Zealand and created by Colenso BBDO, Auckland, New Zealand.
This is one of the best examples of prints that don’t need text to pass on a message. The visual is really strong; with people with different gender, origin and style, anyone is able find himself in it. Moreover, the scenes in the center are so violent and shocking that no one can be unaffected. Those words “Ignore Us, Ignore Human Rights” are powerful because of the repetition of “ignore” creating cause-effect logic and the link between « us » and « Human Rights » reminding what Amnesty is fighting for. Sometimes we just forgot what would happen if they weren’t there and that we have to take action. I really like this campaign and the realization. Good job!