Non-Profit Communication

Here is a short article to share with you a new anti-drug campaign created by McCann Digital which uses the new facebook timeline: Adam Barak’s profile.

It is simple but they succeeded to use the update of a « common » tool and invent a campaign and world around. The opposition between two lives and choices is relevant, visuals are efficient and even if some may say that it is quite caricatural, the effect is there. So for me it’s a good idea!

Source: adverblog

Tags: Adam Barak, drug, facebook, social media

This entry was posted on Jeudi, janvier 5th, 2012 at 17 h 53 min and is filed under campaigns. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.