Here is a street marketing campaign combining art and environment. The aim is to make people face a simple reality and realize that this is what is going to happen if they don’t take action and vote (in this case) for compulsory recycling to curb water pollution.
To place a giant drinking straw in waterways, streams and rivers may be simple but sometimes simplicity is just what we need.
The Global Environment Center created the Arts and Earth Festival which point up this combination to make people question their habits or at least their environment. It may be quite « chocking » for people in the way that it is disgusting to think of drinking this water or may be too much in terms of communication. However they anticipated this kind of reaction with the board saying « Far Fetched? Remember what came out from your taps in January 2006″. Even if this campaign is from 2006, you may easily think – at first – that it was created few months ago. Maybe because the simplicity of the straw and the message make it timeless and adaptable to various environments and locations.
Is it a key for a sustainable street marketing? Or all the interest of street marketing is to be short-lived to have more impact?