Archive for the ‘Unclassified’ Category

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Great idea: What if you could save a tree in one click?


2010
12.07

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Here is a really good idea from WWF: a new unprintable file format.

We all know PDF files and recognize that it is really useful to share big documents in this format. Moreover you can read it easily, don’t have to print it so you can save paper. However a lot of people print their pdf out to read or archive them. That’s why WWF created a new format: .wwf which is the same principle than a pdf but it is impossible to print it out. So in saving and sharing your documents as WWF files you save trees.

This video is a good demonstration of this new green file format.

Isn’t it simple and a good initiative? ;)

Spread the word: saveaswwf.com

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2010 World Humanitarian Day Project


2010
08.19

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Today is World Humanitarian Day and here is a really nice video named: 2010 World Humanitarian Day Project which is a good representation of humanitarian work and workers all around the world like a giant human network.

Happy World Humanitarian Day!

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WWF: Biodiversity And Biosafety Awareness and Energy Consumption Campaigns


2010
07.22

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Posted in campaigns, Unclassified | 3 Comments »

This time I would like to share with you two awareness campaigns: one for Biodiversity And Biosafety Awareness from WWF France (Agency: Ogilvy, Paris, France) and an other from WWF Spain (Agency: Contrapunto BBDO, Madrid, Spain) about energy consumption.

WWF France: “What will it take before we respect the planet?”

WWF Spain: “If you don´t use it, turn it off. WWF.”

What is really interesting in those campaigns is that we can observe a major element of WWF communication. They usually refer to elements from our daily life which create a link between the cause and our life. For example, graffiti in the French campaign and objects from home in the Spanish one. It allows us to integrate the subject in our own reality.

Moreover, images are strong and really well realized. However, I think that the strength of WWF campaigns is in the combination of images and catch phrases. They don’t only explain the pictures but ad a dimension that make us think about it and our actions’ repercussions. This is what I like about it, simplicity but also an occasion to think about our habits and maybe to improve them. And it seems quite simple for some of them like turning off a ventilator :)

Sources: I believe in advertising (WWF France) (WWF Spain)

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Tyrannybook by Amnesty International


2010
05.07

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Tyrannybook, created by Amnesty International Portugal and Leo Burnett Iberia, is a new social network in which you can keep an eye on world leaders who violate Human Rights the most.

By creating a community around this issue,  the organization not only gains visibility but also keeps people conscious of what is going on, up dated by Amnesty and users. It is a good way to give people the opportunity to discuss current issues, share point of views, become allies, etc. They also created a video to explain the concept and how to use it.

As we know, social networks are new tools in nonprofit communications strategies and this is really a good example of how to reinvent one of them by creating a community to serve an organization and a cause.

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Kate Orne – May Your Never Be Uncovered: The victims of Pakistan’s sex trade.


2010
04.02

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I just discovered the work of an extraordinary photographer: Kate Orne. She worked on a subject that we are unaware of: The victims of Pakistan’s sex trade. She is the first photographer allowed in this little know sex-industry in Pakistan to document madams, prostitutes and trafficking victims. In our perception of Pakistan, we never include sex trade because we consider it incompatible with Islam. Moreover prostitution is forbidden under Islamic law. With the increase of extremists groups and Sharia Law in the region, those women risk severe and violent punishments, even death.

Young women from rural villages and refugee camps are sold to the brothels by human-traffickers. Girls born in the trade are forced to integrate it, them and their mother are illiterate and prostitutes so they have no opportunities. Moreover those women have to face rapes and abuses in their daily life, with no hope of protection from their madams and pimps. Those affected by HIV/AIDS prefer to hide their illness otherwise they are stigmatized. Even with awareness campaigns, it is the client who decides to use condoms or not.

The artist proceeds from the project support Sheed Society
Watch the multimedia slideshow and a small gallery on her website
You can also join the facebook group

Sources: osocio.org, oitzarisme.ro and mayyouneverbeuncovered.org

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Social campaigns on the International continental Advertising cup 2009


2010
03.23

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There was in Sarajevo, Bosnia the 3rd edition of the International continental Advertising cup 2009.  The aim of this cup is awarding local creativity with a special category for social campaigns – Best of Social Engagements:
‘Gigas de recuerdos / Gigabytes of memory’ by Tiempo BBDO from Spain for AFAL, the Association of Relatives of Alzheimer’s Sufferers won the cup for the Best of Social Engagement:

The Cup in the Best Use of Local Culture went to ‘Khede Kasra’ campaign by Leo Burnett Beirut for a women empowerment programme in Lebanon:

And the best strategy cup was for The ‘Dirty Water Vending Machine’ by Casanova Pendrill for the UNISEF’s Tap Project:

Those projects are great examples of street fundraising and awareness campaigns. We can also notice that we have to implement our campaigns in people’s daily life to reach them. Without shocking, we can make them realize that there are issues in their own society or some which affect people around the world that they wouldn’t accept in their personal life. In each case, they can do something through simple acts and changes, like behaviors or donations. So we have to create a more human and concrete relationship with people.

Source: osocio.org

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Médecins Du Monde: short film presentation « Film institutionnel »


2010
03.12

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For its thirtieth birthday, the organization Médecins du Monde France presents its new website and a 9 min short film to remember us how they work today:

We can consider that this work is a good example of what an NGO or a nonprofit organization can do with volunteers in terms of nonprofit communication. The idea is great: updating people on the organization through a short movie; two people are creating a video to present the organization and in the same time the volunteer asks questions about objectives, missions, philosophy, budget, etc. to understand how it works.
However in our society you can’t expect to reach people with a 9 min short film, although they came for information and take the time to watch the entire video. If the aim is to give information trough a more dynamic aid than text, it’s ok. To « seduce » a larger audience you need a shorter and more rhythmic video. That’s why I think that the short version is more relevant than the longer one, especially in our consummation society.

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Hello world !


2010
02.27

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Dear all,

Welcome to my new website. I am going to share with you nonprofit communication’s news and analyses. I will scan the web to keep you inform of the best campaigns, events, actions, etc. and write articles concerning major themes in the nonprofit field.