Non-Profit Communication

Many of us have already seen the video from Colorectal Cancer Association of Canada, part of the campaign: Get your butt seen!

What is interesting in this awareness campaign is that they used a situation that people usually do for fun. In this short video they just said that some people photocopy their butt for fun and so don’t be ashamed of showing yours because it can save your life!

Here are the prints which I really like because they added diversity with men and women butts and black/white images involved that everyone is concerned. The artistic direction of this project was really good and the visual choice really adapted to the subject. Nice Campaign!

Source: adsoftheworld

Tags: awareness campaign, Colorectal Cancer Association of Canada, health campaign, nonprofit communication

This entry was posted on Vendredi, avril 9th, 2010 at 1 h 05 min and is filed under campaigns. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.