ENPA is suggesting to us a fundraising campaign created by Lowe Pirella Fronzoni agency (Italy) to raise funds for creating a rehab center to cure the victims of cosmetic tests:
This is a really interesting nonprofit campaign because they succeed to create an emotion and to attract people attention in playing with red make-up boxes to suggest a bleeding puppy. Moreover, they use a beagle puppy for this print which one of the most use dog race in animal testing because of its kindness. So they achieve to pass a clear message without a word.
In asking for only 1 euro donation via text message to 48585 (Italy), they increase their chances to raise funds because it is a cheap and fast donation.