Non-Profit Communication

For its thirtieth birthday, the organization Médecins du Monde France presents its new website and a 9 min short film to remember us how they work today:

We can consider that this work is a good example of what an NGO or a nonprofit organization can do with volunteers in terms of nonprofit communication. The idea is great: updating people on the organization through a short movie; two people are creating a video to present the organization and in the same time the volunteer asks questions about objectives, missions, philosophy, budget, etc. to understand how it works.
However in our society you can’t expect to reach people with a 9 min short film, although they came for information and take the time to watch the entire video. If the aim is to give information trough a more dynamic aid than text, it’s ok. To « seduce » a larger audience you need a shorter and more rhythmic video. That’s why I think that the short version is more relevant than the longer one, especially in our consummation society.

Tags: Film Institutionel, Médecins Du Monde, NGO, nonprofit communication, nonprofit organization

This entry was posted on Vendredi, mars 12th, 2010 at 12 h 11 min and is filed under Unclassified. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.