Non-Profit Communication

This is an amazing initiative to increase people awareness of homeless situation in NYC and at the same time to implement a fundraising campaign. Pathways to Housing and Sarkissian Mason agency created this campaign:

I believe that this campaign has all ingredients to become a success:

1. They created an interactive and innovative communication campaign with a life-size digital projection of a homeless man, shivering as he sleeps on the street. Pedestrians also have the occasion to interact with this man via a text message. When they send « Home » to 56512, another video projects a door on the wall as a new home for this man. People are able to see the result of this simple act and the benefit of it.
2. This campaign is using a video projection in the street so it is integrated in people environment.
3. The fundraising campaign is based on mobile technology which is completely integrated in our way of life. Moreover, this way of donation can be use by people who are on the go because it is really simple; the person who sent the text message receives a message back asking if they would like to make a $5 donation that would be added to their cellphone bill.
4. $5 is not a big deal for a lot of people and adapts to the actual economic context.

Source: osocio.org

Tags: communication campaign, Fundraising campaign, nonprofit communication, Pathways to housing

This entry was posted on Dimanche, mars 14th, 2010 at 17 h 02 min and is filed under Fundraising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.