Here is one of the best idea in terms of communication I have seen recently! Petition is one of the less attractive communication tools, but Amnesty International succeeded to promote it with those great ads against torture. The idea was to make people see and understand the power of their signature. So even if it seems to be an insignificant act it matters. This campaign is simple, effective, concrete and an awesome idea.
Source: Osocio
I want to share with you a great campaign organized by Amnesty International New Zealand and created by Colenso BBDO, Auckland, New Zealand.
This is one of the best examples of prints that don’t need text to pass on a message. The visual is really strong; with people with different gender, origin and style, anyone is able find himself in it. Moreover, the scenes in the center are so violent and shocking that no one can be unaffected. Those words “Ignore Us, Ignore Human Rights” are powerful because of the repetition of “ignore” creating cause-effect logic and the link between « us » and « Human Rights » reminding what Amnesty is fighting for. Sometimes we just forgot what would happen if they weren’t there and that we have to take action. I really like this campaign and the realization. Good job!
Source: Adsoftheworld.com
Tyrannybook, created by Amnesty International Portugal and Leo Burnett Iberia, is a new social network in which you can keep an eye on world leaders who violate Human Rights the most.
By creating a community around this issue, the organization not only gains visibility but also keeps people conscious of what is going on, up dated by Amnesty and users. It is a good way to give people the opportunity to discuss current issues, share point of views, become allies, etc. They also created a video to explain the concept and how to use it.
As we know, social networks are new tools in nonprofit communications strategies and this is really a good example of how to reinvent one of them by creating a community to serve an organization and a cause.
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