This time I would like to share with you two awareness campaigns: one for Biodiversity And Biosafety Awareness from WWF France (Agency: Ogilvy, Paris, France) and an other from WWF Spain (Agency: Contrapunto BBDO, Madrid, Spain) about energy consumption.
WWF France: “What will it take before we respect the planet?”
WWF Spain: “If you don´t use it, turn it off. WWF.”
What is really interesting in those campaigns is that we can observe a major element of WWF communication. They usually refer to elements from our daily life which create a link between the cause and our life. For example, graffiti in the French campaign and objects from home in the Spanish one. It allows us to integrate the subject in our own reality.
Moreover, images are strong and really well realized. However, I think that the strength of WWF campaigns is in the combination of images and catch phrases. They don’t only explain the pictures but ad a dimension that make us think about it and our actions’ repercussions. This is what I like about it, simplicity but also an occasion to think about our habits and maybe to improve them. And it seems quite simple for some of them like turning off a ventilator 
Sources: I believe in advertising (WWF France) (WWF Spain)
