Many of us have already seen the video from Colorectal Cancer Association of Canada, part of the campaign: Get your butt seen!
What is interesting in this awareness campaign is that they used a situation that people usually do for fun. In this short video they just said that some people photocopy their butt for fun and so don’t be ashamed of showing yours because it can save your life!
Here are the prints which I really like because they added diversity with men and women butts and black/white images involved that everyone is concerned. The artistic direction of this project was really good and the visual choice really adapted to the subject. Nice Campaign!