Here is a new humoristic campaign created by Greenpeace France « Petrol Addict – Vivement la désintox« . It is a first for the NGO to target petrol customers. The idea can be linked to the concept of demand and supply and in this case: less demand means less supply so less production and pollution. The aim of the campaign is to raise people awareness about their petrol addiction.
They also took the same path initiated by Greenpeace UK which targeted oil investors « Go beyond oil« .
These videos are based on clichés from support groups or French society, like business men or high class woman. The humoristic part is created by misunderstandings (you don’t know which addiction they are talking about until the end) sustained by some good actors’ performances and characters.
As said in the article from Blog Oil Man, this campaign lacks of solutions, they just present facts. However, it is a good start to inform people of their « unrealized » addiction. It is also a quite sensitive subject and it seems that humour is a good choice for a first step. In the future they should go further in their approach because without some proposals or ideas they may left people wanting.
Source: Greenpeace : « Tous accro au pétrole » by Matthieu Auzanneau