Posts Tagged ‘Print’

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Amnesty International: Ignore us, Ignore Human Rights


2010
05.23

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Posted in Print | 7 Comments »

I want to share with you a great campaign organized by Amnesty International New Zealand and created by Colenso BBDO, Auckland, New Zealand.

This is one of the best examples of prints that don’t need text to pass on a message. The visual is really strong; with people with different gender, origin and style, anyone is able find himself in it. Moreover, the scenes in the center are so violent and shocking that no one can be unaffected. Those words “Ignore Us, Ignore Human Rights” are powerful because of the repetition of “ignore” creating cause-effect logic and the link between « us » and « Human Rights » reminding what Amnesty is fighting for.  Sometimes we just forgot what would happen if they weren’t there and that we have to take action. I really like this campaign and the realization. Good job!

Source: Adsoftheworld.com

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UNICEF: child abuse campaign


2010
05.06

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Posted in Fundraising | 4 Comments »

Here is a really good campaign from UNICEF South Africa created by Y&R Johannesburg:

The interesting aspect of this campaign is that they used oppositions to make people react. For example, they opposed two perceptions of toys. You have on one side the children/toys relation; commonly they consider their toys as their own world, here to listen to their pain, secrets and even to protect them. Conversely, adults consider them like harmless objects. And we all know, as grown up, that they can’t protect children.

On the other hand, the realization reinforces this effect. We are in a child room and the toys are protecting him/her from the outside. The interesting point is that the child is in a dark bedroom, which seems to be safer than outside where there is some light. And usually we feel more secure when there is light.

In addition, we are in the same room and we are just looking at a situation, not knowing what is behind the door. Letting people imagine what may happened can be more powerful than showing abuses. So, in asking that question “If you don’t fight child abuse, who will?” they encourage people to take a decision, to act. And we know that toys won’t protect children if we don’t. This is a really good fundraising campaign! Good job!

Source: adsoftheworld

2 comments

CCFD Terre Solidaire: stereotypes


2010
04.18

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Posted in Print | 2 Comments »

Here is a new print campaign from CCFD Terre Solidaire and created by Euro RSCG C&O, Paris, France:

In this campaign, we can see three prints with people from different areas and a note saying for example: “This is not a street child from Sao Paulo. This is a young woman who has started a cooperative. Poorer countries deserve more than our outdated stereotypes.”  What I like in this campaign is that they point a reality that sometimes we are not conscious of: stereotypes from northern countries. They based this awareness campaign on kind of draws/representations we could see during colonization time, strengthened by this hand writing typography.

Actually, we still have those stereotypes due to our history and reinforced by Media. We will surely need time to integrate in our perception of poor countries that there are local people helping their communities and successful local businessmen.

Source: adsoftheworld