For this new year I wanted to share with you a great campaign created by Lowe Brindfors – Sweden for Save the children UK.
In a fist place we can consider the internal organization. They chose to oppose two posters with the same structure: on the right part a moment of our reality and on the left part some others, less peaceful and easy. If we observe the photos on the right, we can see that individually they got an artistic dimension which could also be used for some advertising campaign like camping furniture or running shoes. They present some life instants in which we can easily picture ourselves. On the left, those photos are more distant from us, like a photo coverage. The message of each one is transformed when they are opposed, creating a new one strengthened by this disposition.
There is no text in those prints except the website. It allows the internal organization and the photos to create an effect and the audience to be touched by it. The name of the website – which is also the name of the campaign – simply undertake the photos and the meaning of the campaign.
For us, it is obvious that we are privileged but the aim of the campaign isn’t really clear: make us react to share our luck or arouse our curiosity? To found out more about it and the interactive part of this campaign visit the website which is awesome and really well realized!
Source: mymodernmet.com
