There was in Sarajevo, Bosnia the 3rd edition of the International continental Advertising cup 2009. The aim of this cup is awarding local creativity with a special category for social campaigns – Best of Social Engagements:
‘Gigas de recuerdos / Gigabytes of memory’ by Tiempo BBDO from Spain for AFAL, the Association of Relatives of Alzheimer’s Sufferers won the cup for the Best of Social Engagement:
The Cup in the Best Use of Local Culture went to ‘Khede Kasra’ campaign by Leo Burnett Beirut for a women empowerment programme in Lebanon:
And the best strategy cup was for The ‘Dirty Water Vending Machine’ by Casanova Pendrill for the UNISEF’s Tap Project:
Those projects are great examples of street fundraising and awareness campaigns. We can also notice that we have to implement our campaigns in people’s daily life to reach them. Without shocking, we can make them realize that there are issues in their own society or some which affect people around the world that they wouldn’t accept in their personal life. In each case, they can do something through simple acts and changes, like behaviors or donations. So we have to create a more human and concrete relationship with people.