Posts Tagged ‘WWF’

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Can hands help stop Cerrado deforestation?


2011
05.09

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Posted in campaigns, Videos | 2 Comments »

It’s been quite a while since my last article, but I’m back. So for this new note I’ve chosen a WWF campaign I just discovered.

Save the Cerrado from WWF-UK on Vimeo.

This short movie (realised by Neo agency) is interesting because it changes from traditional communication supports used to raise people awareness about environment. There is a good analogy between the fact that the solution is in our hands and this animation realized with hand shadows. Moreover, the performance and realisation are really great, creating an entire world to pass the message : stop deforestation in the Brazilian Cerrado. The Cerrado savannah is disappearing faster than the Amazon rainforest because of soya farming.

WWF UK is encouraging  UK consumers to take a simple action in asking their supermarkets to commit to buying all their soya from RTRS certified sources by 2015.
Will you? :)

Source: osocio.org

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Great idea: What if you could save a tree in one click?


2010
12.07

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Posted in Unclassified | 6 Comments »

Here is a really good idea from WWF: a new unprintable file format.

We all know PDF files and recognize that it is really useful to share big documents in this format. Moreover you can read it easily, don’t have to print it so you can save paper. However a lot of people print their pdf out to read or archive them. That’s why WWF created a new format: .wwf which is the same principle than a pdf but it is impossible to print it out. So in saving and sharing your documents as WWF files you save trees.

This video is a good demonstration of this new green file format.

Isn’t it simple and a good initiative? ;)

Spread the word: saveaswwf.com

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WWF: Biodiversity And Biosafety Awareness and Energy Consumption Campaigns


2010
07.22

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Posted in campaigns, Unclassified | 3 Comments »

This time I would like to share with you two awareness campaigns: one for Biodiversity And Biosafety Awareness from WWF France (Agency: Ogilvy, Paris, France) and an other from WWF Spain (Agency: Contrapunto BBDO, Madrid, Spain) about energy consumption.

WWF France: “What will it take before we respect the planet?”

WWF Spain: “If you don´t use it, turn it off. WWF.”

What is really interesting in those campaigns is that we can observe a major element of WWF communication. They usually refer to elements from our daily life which create a link between the cause and our life. For example, graffiti in the French campaign and objects from home in the Spanish one. It allows us to integrate the subject in our own reality.

Moreover, images are strong and really well realized. However, I think that the strength of WWF campaigns is in the combination of images and catch phrases. They don’t only explain the pictures but ad a dimension that make us think about it and our actions’ repercussions. This is what I like about it, simplicity but also an occasion to think about our habits and maybe to improve them. And it seems quite simple for some of them like turning off a ventilator :)

Sources: I believe in advertising (WWF France) (WWF Spain)

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WWF : Campaign for the Madrid Comic Show


2010
06.14

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Posted in campaigns | 2 Comments »

WWF Spain and Leo Burnett Iberia created a special campaign for the Madrid Comic Show, also promoted in top comic book stores in Spain.

The interesting point in this campaign is that they succeeded to adapt it to the event and to create a way to increase youngsters awareness of endangered species protection through their interest. Moreover illustrations are just amazing.

source: adsoftheworld

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WWF: European Car Free Day


2010
04.12

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Posted in campaigns, Print | 3 Comments »

Here is a print advertising campaign for a nice initiative. WWF was promoting European Car Free Day in September, 22 2009 for the European Mobility Week.

The good point of those prints is that they used a simple but powerful visual. They created a luxury chrome panda on the front mudguard, like the ones for sumptuousness cars as jaguar or Rolls Royce. They succeeded to promote bikes and transform them in a mode of transport that can’t be forgot or disavow. Moreover, the print’s message is really clear so they don’t need text to pass it on. Those ads are a great example of a good nonprofit communication campaign.

Sources: adsoftheworld and ibelieveinadv

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Earth Hour 2010: Darth Vader helps WWF to save the planet


2010
03.09

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Posted in campaigns | 2 Comments »

For the Earth Hour 2010, WWF Belgium organizes an innovating and unexpected campaign based on the dark side! With its help, they expect to gather a billion people and 90 states around the world on Saturday 27 March 2010 at 8:30pm during 1 hour.  A new record in the offing!

This video, from Gremaine agency and Pimpz, recreates Darth Vader in a funny and unconventional earth hero. Who could have expected that from one of the most famous bad guy. Darth Vader becomes a misunderstood person with image problems. He also promotes the fact that sometimes some darkness is not a bad thing, especially against global warming.

It is a really good campaign, due to the combination of three factors: humor, famous cultural character and social networks. With the use of humor and Darth Vader to reach a young audience and fans, a website and a large promotion through social networks, such as Twitter, Facebook and Flickr, this campaing has all the tools to achieve its goals.

So don’t forget to join the movement and to turn off your lights on Saturday 27 March 2010 at 8:30pm!

Source: osocio.org