Non-Profit Communication

Tyrannybook, created by Amnesty International Portugal and Leo Burnett Iberia, is a new social network in which you can keep an eye on world leaders who violate Human Rights the most.

By creating a community around this issue,  the organization not only gains visibility but also keeps people conscious of what is going on, up dated by Amnesty and users. It is a good way to give people the opportunity to discuss current issues, share point of views, become allies, etc. They also created a video to explain the concept and how to use it.

As we know, social networks are new tools in nonprofit communications strategies and this is really a good example of how to reinvent one of them by creating a community to serve an organization and a cause.

Tags: Amnesty International, nonprofit communication, social network

This entry was posted on Vendredi, mai 7th, 2010 at 0 h 44 min and is filed under Unclassified. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.