WWF Spain and Leo Burnett Iberia created a special campaign for the Madrid Comic Show, also promoted in top comic book stores in Spain.
The interesting point in this campaign is that they succeeded to adapt it to the event and to create a way to increase youngsters awareness of endangered species protection through their interest. Moreover illustrations are just amazing.
source: adsoftheworld
Tags: awareness campaign, comic, endangered species protection, WWF



WWF : Campaign for the Madrid Comic Show:
WWF Spain and Leo Burnett Iberia created a special campaign … http://bit.ly/9dCn7M #nonprofit
WWF : Campaign for the Madrid Comic Show http://goo.gl/fb/YARZ5 #nonprofit